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Lesson One 

Title: Identifying Target Audience; Creating Personal Platform

Grade/Subject: Multimedia Productions

Time Allotted: 45 minutes

Broad Unit Goal: Students will create publicity elements of independent advertisement campaigns as they learn to navigate the Adobe Creative Suite.

Essential Question:


“What topics matter to your fellow students? If you were to run for the President of the school, what topics might form your political platform?”

Student Learning Goals:


By the end of this lesson, students will be able to…

  1. Identify the term “Target Audience”. [PA 5.3.12.A, ISTE 1a]

    • The teacher will introduce the term by asking the students to identify which groups at which various political ad campaigns are aimed. (Example: People who rely on Social Security or Blue-Collar workers)

  2. Analyze 3 key issues within the high school target audience upon which he/she will run their campaign and the stance which they will take. [ISTE 1a, ISTE 7b]

    • Students will brainstorm issues the school target audience would be swayed with to attract a vote.

    • Each student will complete an exit ticket on Canvas identifying his-her top 3 choices and their stance.

Academic Language:

  • Target Audience

  • Political Platform

Assessment and Evidence of Student Learning:


During a class discussion, students will compile a list of topics (Lino) throughout our school that might sway their fellow students to vote for them. The student will be charged with selecting 3 major points for his/her commercial. The exit ticket (through LMS) will collect student responses.

Student Feedback:


Each submission will be viewed on the LMS and feedback will be provided.

Unit Resources and Materials:

  • Adobe Creative Suite

  • Personal Computers (MacBook Pros provided)

  • Video cameras (can use district provided iPad

Unit Standards

(PA) 5.3.12.A

Analyze and evaluate the structure, organization and operation of the local, state, and national governments including domestic and national policy-making.

(ISTE) 1a

Students articulate and set personal learning goals, develop strategies leveraging technology to achieve them and reflect on the learning process itself to improve learning outcomes.

(ISTE) 1c

Students use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways.

(ISTE) 3b

Students evaluate the accuracy, perspective, credibility and relevance of information, media, data or other resources.

(ISTE) 3d

Students build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions.

(ISTE) 6a

Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.

(ISTE) 6d

Students publish or present content that customizes the message and medium for their intended audiences.

(ISTE) 7b

Students use collaborative technologies to work with others, including peers, experts or community members, to examine issues and problems from multiple viewpoints.

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