Title: Identifying Target Audience; Creating Personal Platform
Grade/Subject: Multimedia Productions
Time Allotted: 45 minutes
Broad Unit Goal: Students will create publicity elements of independent advertisement campaigns as they learn to navigate the Adobe Creative Suite.
“What topics matter to your fellow students? If you were to run for the President of the school, what topics might form your political platform?”
Student Learning Goals:
By the end of this lesson, students will be able to…
Identify the term “Target Audience”. [PA 5.3.12.A, ISTE 1a]
The teacher will introduce the term by asking the students to identify which groups at which various political ad campaigns are aimed. (Example: People who rely on Social Security or Blue-Collar workers)
Analyze 3 key issues within the high school target audience upon which he/she will run their campaign and the stance which they will take. [ISTE 1a, ISTE 7b]
Students will brainstorm issues the school target audience would be swayed with to attract a vote.
Each student will complete an exit ticket on Canvas identifying his-her top 3 choices and their stance.
Assessment and Evidence of Student Learning:
During a class discussion, students will compile a list of topics (Lino) throughout our school that might sway their fellow students to vote for them. The student will be charged with selecting 3 major points for his/her commercial. The exit ticket (through LMS) will collect student responses.
Each submission will be viewed on the LMS and feedback will be provided.
Unit Resources and Materials:
Adobe Creative Suite
Personal Computers (MacBook Pros provided)
Video cameras (can use district provided iPad