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Lesson three 

Title: Creating the Advertisement; Publishing to the Web

Grade/Subject: Multimedia Productions

Time Allotted: 3 hours

Broad Unit Goal: Students will create publicity elements of independent advertisement campaigns as they learn to navigate the Adobe Creative Suite.

Essential Question:


“What can you say that will capture your target audience and secure your office within 30 seconds? Within 1 minute?”

Student Learning Goals:


By the end of this lesson, students will be able to…

  1. Create a storyboard for a video [ISTE 1c]

    • The teacher will review the basics of Premiere and provide a list of project requirements.

    • The student will write a script for their video

  2. Gather all needs (shot list, stills, audio)

    • The teacher will review Google Drive storage and file management for video projects

    • The student will collect items identified in the storyboard and store them on Google Drives in organized folders

  3. Compile footage and export [ISTE 3d]

    • The student will edit the footage into 30-second and 1-minute commercial advertisements

    • The student will export videos as a .mp4 and post it on his/her individual portfolio, YouTube channel, and Twitter feed. (Our district embeds building Twitter feeds into their homepages [which I maintain]. All parents with Internet access can view the feeds regardless if they are a Twitter user or not.)

  4. Self-Critique/Peer-Review [ISTE 1c]

    • Students will vote for favorite submission.

    • Students will participate in a discussion board on Canvas.

    • Students will provide self-assessment through LMS.

Academic Language:

  • Project Bins

  • Timeline

  • Effects Panel

  • Editing View

  • Effects Controls

  • Select Tool

  • Razor Tool

  • Effect Video/Audio Transitions

Assessment and Evidence of Student Learning:


Student will submit a 30-second political advertisement as an .mp4 video at 720x480 resolution. It will be uploaded to the student’s YouTube Channels and embedded on his/her digital portfolio.

Student Feedback:


Each submission will be viewed on the LMS and feedback will be provided. Students will receive peer evaluations for their videos. Videos will be shared on Twitter for students to view and voting for the “President” will occur as a Twitter Poll on the high school media feed.

Unit Resources and Materials:

  • Adobe Creative Suite

  • Personal Computers (MacBook Pros provided)

  • Video cameras (can use district provided iPad

Unit Standards

(PA) 5.3.12.A

Analyze and evaluate the structure, organization and operation of the local, state, and national governments including domestic and national policy-making.

(ISTE) 1a

Students articulate and set personal learning goals, develop strategies leveraging technology to achieve them and reflect on the learning process itself to improve learning outcomes.

(ISTE) 1c

Students use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways.

(ISTE) 3b

Students evaluate the accuracy, perspective, credibility and relevance of information, media, data or other resources.

(ISTE) 3d

Students build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions.

(ISTE) 6a

Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.

(ISTE) 6d

Students publish or present content that customizes the message and medium for their intended audiences.

(ISTE) 7b

Students use collaborative technologies to work with others, including peers, experts or community members, to examine issues and problems from multiple viewpoints.

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