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Lesson Two 

Title: Digital Logo and Print Poster

Grade/Subject: Multimedia Productions

Time Allotted: 1.5 Hours

Broad Unit Goal: Students will create publicity elements of independent advertisement campaigns as they learn to navigate the Adobe Creative Suite.

Essential Question:

“What is your brand? What is your slogan?”

Student Learning Goals:


By the end of this lesson, students will be able to…

  1. Create a logo for his/her campaign [ISTE 6d]

    • The teacher will introduce the basics of Photoshop and provide basic set-ups for both online and print deliveries.

    • Students will create a logo to be placed on all further campaign materials.

  2. Create a promotional poster [ISTE 6d]

    • The teacher will introduce the set-up for a poster size of the student’s choosing using Photoshop.

    • Students will collect backgrounds and imagery to place on poster by using a Creative Commons search.

    • Students will deploy the poster for print publication at 400 dpi in RGB color display.

Academic Language:

  • rasterized v vectorized

  • file formats .jpg, .pdf, .ai, .eps

Assessment and Evidence of Student Learning:


Students will submit a logo and political poster created in Photoshop or Illustrator as a .jpg image.

Student Feedback:


Each submission will be viewed on the LMS and feedback will be provided.

Unit Resources and Materials:

  • Adobe Creative Suite

  • Personal Computers (MacBook Pros provided)

  • Video cameras (can use district provided iPad

Unit Standards

(PA) 5.3.12.A

Analyze and evaluate the structure, organization and operation of the local, state, and national governments including domestic and national policy-making.

(ISTE) 1a

Students articulate and set personal learning goals, develop strategies leveraging technology to achieve them and reflect on the learning process itself to improve learning outcomes.

(ISTE) 1c

Students use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways.

(ISTE) 3b

Students evaluate the accuracy, perspective, credibility and relevance of information, media, data or other resources.

(ISTE) 3d

Students build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions.

(ISTE) 6a

Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.

(ISTE) 6d

Students publish or present content that customizes the message and medium for their intended audiences.

(ISTE) 7b

Students use collaborative technologies to work with others, including peers, experts or community members, to examine issues and problems from multiple viewpoints.

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